BILAL
My
work
My
work
My work
View all
Select work
Amazon
Freevee
Amazon
Freevee
Amazon
Freevee
Amazon
Academy
Flipkart
Blapp
revenue of $53M/mo and more than 65M MAUs
my recent big win at Amazon.. took the product to market in less than 4 months
been the first designer in 6 of my 8 gigs
In my 11 years of full-stack UX career, helped more than 8 startups go zero to one.
🫡
2013
2024
Co-founded a UX studio
UX Designer
Two of the fastest-growing
startups in India
Designer,
Co-founder
Phase 1 → focussed on honing full-stack skills.
Phase 2 → learnt how to be a salesman for design
leveled up on interactive prototyping
Phase 3 → focussed on building cross-org relationships
led design charters involving
larger teams and ambiguous scope
✔️ Focus on leadership
✔️ Stronger as a researcher
✔️ Data-informed growth experiments
LEARN FROM USERS
FRAME THE
PROBLEM
MAKE BETS
FORM
ALIGNMENTS
MEASURE
SUCCESS
IMPLEMENT
A/B testing
Dogfooding
Voice of the customer (VOC)
hypothesis
user journey
visual design
primary, secondary research
user interviews
PR-FAQ
Read More ↗
Read More ↗
My Process
My
Notes
Things I overheard
at work
Temporary solutions to temporary problems usually become permanent problems.
When designing, if you don’t feel the need to add 20% back, then you haven’t deleted enough.
The simplest solution already exists in our plain sight. We just have to remove all the over-engineering and over-solving.
This can only happen when people with good judgement have conflicting ideas. Carving out the excess to uncover the insights that have been hidden in plain sight all along.
If you aren't embarrassed by your first version, you've probably launched too late.
You are not actually building.
You are experimenting.
Product market fit is not a point-in-time, it's a saw-tooth curve.
It fades if you let it and needs to be constantly re-acquired.
Don't pushback on ideas.
Pushback on assumptions
You get paid linearly for analyzing and solving problems.
You get paid non-linearly for creating opportunities.
Stay stubborn on the vision but flexible on the details.
The distance between action and results shrinks with consistency.
A product’s complexity shouldn't be hidden under a layer of simplicity.
Every feature added is cognitive debt borrowed
…unless the payback is an exponential curve of value delivered.
Most people optimize on things that should be deleted.
Temporary solutions to temporary problems usually become permanent problems.
When designing, if you don’t feel the need to add 20% back, then you haven’t deleted enough.
The simplest solution already exists in our plain sight. We just have to remove all the over-engineering and over-solving.
This can only happen when people with good judgement have conflicting ideas. Carving out the excess to uncover the insights that have been hidden in plain sight all along.
If you aren't embarrassed by your first version, you've probably launched too late.
You are not actually building.
You are experimenting.
Product market fit is not a point-in-time, it's a saw-tooth curve.
It fades if you let it and needs to be constantly re-acquired.
Don't pushback on ideas.
Pushback on assumptions
You get paid linearly for analyzing and solving problems.
You get paid non-linearly for creating opportunities.
Stay stubborn on the vision but flexible on the details.
The distance between action and results shrinks with consistency.
A product’s complexity shouldn't be hidden under a layer of simplicity.
Every feature added is cognitive debt borrowed
…unless the payback is an exponential curve of value delivered.
Most people optimize on things that should be deleted.
Temporary solutions to temporary problems usually become permanent problems.
When designing, if you don’t feel the need to add 20% back, then you haven’t deleted enough.
The simplest solution already exists in our plain sight. We just have to remove all the over-engineering and over-solving.
This can only happen when people with good judgement have conflicting ideas. Carving out the excess to uncover the insights that have been hidden in plain sight all along.
If you aren't embarrassed by your first version, you've probably launched too late.
You are not actually building.
You are experimenting.
Product market fit is not a point-in-time, it's a saw-tooth curve.
It fades if you let it and needs to be constantly re-acquired.
Don't pushback on ideas.
Pushback on assumptions
You get paid linearly for analyzing and solving problems.
You get paid non-linearly for creating opportunities.
Stay stubborn on the vision but flexible on the details.
The distance between action and results shrinks with consistency.
A product’s complexity shouldn't be hidden under a layer of simplicity.
Every feature added is cognitive debt borrowed
…unless the payback is an exponential curve of value delivered.
Most people optimize on things that should be deleted.
Temporary solutions to temporary problems usually become permanent problems.
When designing, if you don’t feel the need to add 20% back, then you haven’t deleted enough.
The simplest solution already exists in our plain sight. We just have to remove all the over-engineering and over-solving.
This can only happen when people with good judgement have conflicting ideas. Carving out the excess to uncover the insights that have been hidden in plain sight all along.
If you aren't embarrassed by your first version, you've probably launched too late.
You are not actually building.
You are experimenting.
Product market fit is not a point-in-time, it's a saw-tooth curve.
It fades if you let it and needs to be constantly re-acquired.
Don't pushback on ideas.
Pushback on assumptions
You get paid linearly for analyzing and solving problems.
You get paid non-linearly for creating opportunities.
Stay stubborn on the vision but flexible on the details.
The distance between action and results shrinks with consistency.
A product’s complexity shouldn't be hidden under a layer of simplicity.
Every feature added is cognitive debt borrowed
…unless the payback is an exponential curve of value delivered.
Most people optimize on things that should be deleted.
“Design systems hash out the easy problems, so products can focus on the hard ones”
BILAL
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